KSHS Logo Usage Guidelines

The Kentucky State Horticultural Society (KSHS) is the oldest agricultural organization in Kentucky. It was organized in 1856 and later incorporated in 1920 as a non-profit organization to bring together growers, researchers, and individuals across the state who are interested in fruit production.

The KSHS logo is a visual representation that conveys the professional identity of the member organization, communicating professionalism and building interest and trust in current and potential customers as well as prospective members. These brand guidelines are provided to help ensure visual consistency across members who are authorized to use the logo. Common places to use a logo include: online, on social media platforms, in print, and on promotional items.

When using the KSHS logo, please keep in mind:

1. Any current KSHS member may use the KSHS logo for advertising and marketing purposes.
2. KSHS logo files may be accessed in the private KSHS area of the Kentucky Horticulture Council (KHC) website. For details on how to access these files, please contact Cindy Finneseth
   (phone: 859-494-6516 (cell); email: cindy@kyhortcouncil.org)
   for more information.
3. KSHS file versions available:
   • JPG (white background), large and small - for internet use
   • PNG (transparent background), large and small - for internet use
   • SVG (transparent background), scalable - for internet use
   • EPS (transparent background), scalable - for print use
   • PDF (transparent background), scalable - for print use
4. The aspect ratio of the logo must be maintained and the components of the logo may not be rearranged, distorted, or remade in any way. Never slant or compress the logo and never render the logo freehand.
5. The logo should always be displayed at a size large enough that graphic details are clear.
6. Both color and black and white versions are available. When using color version please maintain the colors of the color logo file.
7. If the KSHS logo is going to appear over a background, particularly a dark or busy background, such as a photo, please place a white circle behind it in order for it to be displayed properly.
8. Incorporation of the KSHS logo as part of another logo is not permitted.
9. If you would like to use the logo on an item for sale, prior approval from the KSHS Board of Directors is required.
10. Misuse or misrepresentation of the logo will result in loss of authorization to use the logo.
11. Please make sure to use the KSHS logo correctly. If you have questions, you may always ask for guidance prior to having something printed, published, or produced.